2.Layout optimization: table layout or div + css layout mode. Recommended div + css layout, improve page loading speed, but also facilitate the spider crawl.
3.Navigation optimization: a clear navigation system is an important goal of website design, website information architecture, user experience significant impact, SEO is increasingly becoming one of the factors to be considered when designing navigation. But I think that the navigation in the importance of each site, it is best to take the bread crumbs, user-friendly browser.
4.Website title, description, keyword optimization (TITLE, Description, Keywords) must be a thorough analysis of the positioning of their website, some of the description to write clear and coherent sentences, the title should be concise, preferably contains 3-5 main keywords,followed with a website name or tagline. Keywords wording to pay attention, do not use spaces, separated by commas, placed in front of the main keyword.
5.Image ALT attribute optimization: simple instructions can be understood as the picture. Or a description of the types of documents, hyperlinks, etc.. Interpretation is best to use your keywords.
6.H1/H2 tags optimization stations: H tags for search engine rankings have a certain role. For a web page, H1 has the highest weight. A best web page appears only once H1 tag. H2 H3-H6 in the Web page the appropriate use. Not necessarily the H1-H6 tags must appear on a Web page. H-label use of bad will give the site a negative effect, so novice, as an understood part.
7.robots file: This is the file of a dialogue with the search engines do not want spiders indexed data can prohibit off Also in this text can be added to the Sitemap Sitemap tell spiders layout of your site and pages, convenient spideraccess.
8.404 pages: one to improve the user experience, reduce error page jumped loss rate. Do not do 301 jumps to the top of this page must be a separate 404 page, good for your website.
9.Within chain optimization: the spiders crawl from the top down, left to right, the head of the site with the bottom. Important content as much as possible can be reflected in the top left of the website, web page keyword density control between 2% -8% relatively advantage, good website internal links interactive.