Adobe has released the 2012 Digital Marketing Optimization survey shows that the use of social media analysis tools will be the tool of choice for marketers this year. 56% of marketers plan to use social media analysis tool, on the contrary, attributed by comparison, ranked model in the priority list of most marketers.
The report stressed that marketers should get client funds invested into marketing optimization, in order to save money or generate new revenue. Marketing staff in the survey respondents, 80% said they allocate only 15% or less of the marketing budget for network optimization.
When it comes to this year's plan to use the first five optimization strategies, marketing personnel mentioned web analytics and social media analysis. The optimization strategy came in the bottom of the list,: attribution model automatically recommend and station search.
Adobe recommends that enterprises using optimization techniques in the following areas: Site Search or the content of Searchable "automatically recommend and cross-selling opportunities, testing and personalized.
The survey found that 53% of digital marketers to optimize search results in failure of the station, 26% of the marketing staff manually adjust search results - which means that marketers may lose a website visitors into customerstremendous business opportunities. The report noted that optimize site search guidance that site visitors find the content they want more precise, improve the overall efficiency of navigation, to provide users with an effective path to achieve the goal.
The survey results also indicate that testing has not been widely accepted. A quarter of marketers said they did not test their marketing plan. "Converted from realized, to the loyalty test is a critical success factors." Said Jeff, vice president of Adobe digital media.
In the field of social media, marketing staff to pursue the top tactics include social sharing (for example, page Facebook icon Twitter) and social community page (including blogs). Ranked strategies include: sharing or purchase a collection of user-created, and live chat.
Other highlights of the report:
1.marketers use personalization technology, 49% of respondents said they use a manual process.
2.this year, the market demand for video marketing content higher demand for HD and 3-D visualization works is not so high.
3.in mobile marketing, create a mobile optimized website is the most preferred strategy, attendance reward is less desirable.
The report stressed that marketers should get client funds invested into marketing optimization, in order to save money or generate new revenue. Marketing staff in the survey respondents, 80% said they allocate only 15% or less of the marketing budget for network optimization.
When it comes to this year's plan to use the first five optimization strategies, marketing personnel mentioned web analytics and social media analysis. The optimization strategy came in the bottom of the list,: attribution model automatically recommend and station search.
Adobe recommends that enterprises using optimization techniques in the following areas: Site Search or the content of Searchable "automatically recommend and cross-selling opportunities, testing and personalized.
The survey found that 53% of digital marketers to optimize search results in failure of the station, 26% of the marketing staff manually adjust search results - which means that marketers may lose a website visitors into customerstremendous business opportunities. The report noted that optimize site search guidance that site visitors find the content they want more precise, improve the overall efficiency of navigation, to provide users with an effective path to achieve the goal.
The survey results also indicate that testing has not been widely accepted. A quarter of marketers said they did not test their marketing plan. "Converted from realized, to the loyalty test is a critical success factors." Said Jeff, vice president of Adobe digital media.
In the field of social media, marketing staff to pursue the top tactics include social sharing (for example, page Facebook icon Twitter) and social community page (including blogs). Ranked strategies include: sharing or purchase a collection of user-created, and live chat.
Other highlights of the report:
1.marketers use personalization technology, 49% of respondents said they use a manual process.
2.this year, the market demand for video marketing content higher demand for HD and 3-D visualization works is not so high.
3.in mobile marketing, create a mobile optimized website is the most preferred strategy, attendance reward is less desirable.
